成交后获得Buyer电话号码的几种方法

　最近一直在思考这个问题，同时上次的Webniar时候，一位卖家朋友也提到过．仔细想想，确实对我们影响较大，就研究了一下，写出来一些目前可行的方案给到大家，希望能够有帮助！


问题：

* 交易成功之后，Seller在成交信以及Transaction Order Details里面看不到Buyer的联系电话


结果：

* 1.
发货的时候，因为没有填写电话而导致了一些投递失败或延误，由此引发纠纷
* 2.
当eBay新的买家申诉流程上线之后，有些买家对于发过去的邮件从来不回．或卖家非常希望通过电话与买家直接沟通从而达成协议，很好的解决问题


现状：

*


eBay全球网站的用户隐私保护条款都是禁止将客户的信息随便透露给其他用户的．
* 根据EU的公民隐私保护条款，eBay欧洲几个国家如DE\FR\IT是完全禁止在客户同意之前通过任何方式透露其联系电话的．


方案1：

* l
如果Buyer是来自于US\UK\AU，成交后无法看到Buyer的联系电话，可以直接透过以下功能来获得其注册信息中的电话号码：
* n
进入到Advanced Search>Find contact information
* n
输入Buyer ID和与之交易的Item number
* n
提交系统查询
* n
eBay系统会自动生成一封邮件包含双方的详细注册信息（包含电话号码），然后发到Seller和Buyer的注册邮箱
* 1.
美国快速入口：

http://shop.ebay.com/ebayadvsearch/_W0QQ_sofindtypeZ9?&_in_kw=1&_sacat=See-All-Categories&_ftrt=901&_ftrv=1&_sadis=200&_fpos=Zip%20code&_sargn=-1&_salic=1&_saact=1&LH_SALE_CURRENCY=0&_saslop=1&_sop=12&_dmd=1&_ipg=50


* 2.
英国快速入口：

http://shop.ebay.co.uk/ebayadvsearch/_W0QQ_sofindtypeZ9?&_in_kw=1&_sacat=See-All-Categories&_ftrt=901&_ftrv=1&_sadis=200&_fpos=Postcode&_sargn=-1&_salic=3&_saact=3&LH_SALE_CURRENCY=0&_saslop=1&_saslt=2&_sop=12&_dmd=1&_ipg=50


* 3.
澳洲快速入口：

http://shop.ebay.com.au/ebayadvsearch/_W0QQ_sofindtypeZ9

但是如果buyer是来自EU一些来自Privacy policy非常严格的国家，此功能是无法查询的，因为受当地法律保护，eBay也是遵循法律要求的．所以这种情况下我们有两个小建议：


* n在上货的时候主动添加Checkout Instruction,　例如：Kindly reminder: Please attach your cell-phone number here for fast delivery……, 操作界面就在上货流程Return Policy下面，这个提示会出现在Buyer点了付款，在转到PayPal界面的前一步，很容易看到．如图：




* n在商品描述中添加相关的提醒并highlight，让买家知道电话号码对于一笔交易的顺利和快速完成非常有帮助．




* n成交之后，发邮件再去要电话号码，对于DE的buyer，如果前两个方法都没有获得他们主动给的电话，就只能专门发邮件过去要．当然语言还是要写的委婉一些，以帮助交易的顺利为目的．

物品搜索排序相关更新对照表(best match)

新Best Match(Best Match2.0)将于9月底10月初在美国、英国、德国上线；此外，目前使用的Best Match（Best Match1.0）也已经在澳大利亚、法国、加拿大、站点上线。以下为大家汇总了美国、英国、德国、澳大利亚、法国、加拿大、意/西/波/荷关于一口价物品Best Match考量因素以及店铺物品的变化。


*Impression Rate取代单纯的“最近销售量”，将作为衡量一口价物品质量的主要标准。

Impression: 物品出现在搜索页面的次数

Impression Rate=最近销售量 / Impression



例如：A物品有100次Impression并成交了10笔；B物品有1000次Impression并成交了10笔。那么A物品会比B物品有更高的排序。

how DSR rates of 1s or 2s are calculated

* From 1st October 2009 all eBay sellers (including PowerSellers) will need to keep their number of transactions with DSRs of 1 and 2 for item description below 3%. For communication, dispatch time, and P&P charges we’ll be looking for no more than 4% of transactions with DSRs of 1 and 2.

* If a seller’s rate of 1s and 2s goes over these maximums they’ll get lowered placements in searches and may even face limits on selling activity until their ratings improve.

We want to continue encouraging all our sellers to improve their ratings – so throughout 2010 we’ll be raising the bar on the minimum standards of service and quality that sellers are expected to reach.

eBay卖家评级新标准对照表

注意：高交易量用户(过去3个月与美国买家的交易量大于400)计算过去3个月来自美国买家的低分DSR比例；其他用户计算过去12个月来自美国买家的低分DSR个数

ebay Best Match

Best Match:
Criteria - Buy It Now
1. Relevance
- Recent Sales
- Listing title keywords
- Item specifics & accurate categorisation
2. Value
- Item price
- Postage cost
3. Good Service
- DSRs
4. Trusted Sellers
- Item not Received disputes
- SNADs

Criteria - Auctions
1. Time Ending
- Ending Soonest
2. Value
- Postage cost
3. Good Service
- DSRs
4. Trusted Sellers
- Item not Received disputes
- SNADs

A buyer does a search - all items, both BIN and auction are run through the relevant criteria. The results are then intermingled.

Tips for sellers:
- Choose the right format for your item
- Create accurate listings, including keywords in title, item specifics etc
- Offer competitive prices and reasonable postage costs
- Specify postage cost to set buyer expectactions up front
- List multiple quantities in BIN format
- Understand and make use of the Choice policy
- Add quantity to an existing listing and use relist function rather than new listings
- Invest in customer service
- Adopt these tips early and give Best Match time to settle in

Criteria Importance for Best Match:
=1. Good Service/ Trusted Sellers
=1. Auction - time ending/BIN - Recent Sales

Reasons for not receiving a Store Referral Credit

1. The item sold was not in Store Inventory format. Items with other formats appear in your Store, but they do not qualify for the Store Referral Credit.

2. The buyer originally went to your Store or Store Inventory item from a location within eBay (such as from one of your auction-style listings) rather than from outside of eBay.

3. The buyer may have come to your Store from a link you posted on an off-eBay Web site or from an email. However, you did not include the referral code (?refid=store or &refid=store, depending on which part of your Store you linked to) in the URL of the link. When you place links on other Web sites, including the referral code is necessary to signal eBay's system that the buyer came from your promotion.

4. The buyer shut down his Web browser and started it again before purchasing your item. This may have canceled eBay's ability to track that the buyer came from an off-eBay promotion.

5. The buyer's Web browser settings do not allow cookies, which are small text files Web sites place on a buyer's computer to store information. eBay's system needs to place a temporary cookie on a buyer's computer to track that he came from an off-eBay promotion.

Credit for multiple item listings
You get a Store Referral Credit for each qualifying item, but this will appear as a single line ("Store Referral Credit") in your monthly invoice.

Where Store Referral Credits appear on your monthly invoice

The credit will appear as a "Store Referral Credit" in your monthly invoice, just below the "Final Value Fee" line for the item. You can also check your most recent account activity by selecting the Accounts tab of your My eBay page and clicking the "View account status" link. As soon as a buyer purchases a qualifying item, the Final Value Fee and Store Referral Credit for the item appear in the list of your most recent account activities.

Store Referral Credit requirements:

To qualify for the credit, a sale must meet all of these conditions:

1. The buyer must go to your eBay Store directly from a location outside of eBay
For Web sites, "outside of eBay" means that ebay.com does not appear in the URL.

You can direct buyers to any of the following parts of your Store:
o Your Store's main page
o Your About Me page
o Your internal search page
o A Store category page within your Store
o A search results page within your Store, based on keywords you've set
o A custom or landing page you have created within your Store

2. The buyer must go to your Store because of your promotion outside of eBay
eBay's system interprets any of the following events as caused by your off-eBay promotion:
o Buyers type in the Web address (URL) to your Store in their Web browser.
o Buyers click a saved bookmark to your Store in their Web browser.
o Buyers click a link to your Store that you've placed on another Web site or in an email. To notify eBay's system that your link led the buyer to your Store, you must add a referral code to the end of the URL (?refid=store or &refid=store, depending on which part of your Store you direct buyers to).

3. The buyer's Web browser must accept cookies

4. The buyer must purchase the item during the same Web browser session used to enter your Store

5. The item sold must be in Store Inventory format

6. Emailed links to buyers qualify for credit if there is a referring ID in the URL that you send to a prospective buyer

Qualifying for Store Referral Credit

Remember, all of the following conditions must be met to qualify for the credit:
• The buyer must enter your eBay Store or go to one of your Store Inventory listings directly from a location outside of eBay.
• The buyer must go to your Store because of your promotion.
• The buyer's Web browser must accept "cookies."
• The buyer must purchase the item during the same Web browser session used to enter your Store.
• The item sold must be in Store Inventory format.

The Store Referral Credit is a credit that Store sellers are eligible to receive when they successfully drive buyers to their eBay Store directly from a location outside of eBay. With Store Referral Credit, eBay will give you a 75% credit on your Final Value Fees when your marketing efforts generate sales of your Store Inventory format listings.

Qualifying for the Store referral credit

Qualifying for the Store referral credit for USA Eebay and Canada Ebay

Some time ago, I suddently find a good thing for store ebay seller in USA and Canada, it is called : Qualifying for the Store referral credit, with this store format listings can save up to 75% of the standard Final Value Fee.

Ebay encourage seller to Promoting your Store on the Web.
To direct buyers to your Store by creating links on Web pages outside of eBay:
1. Decide which part of your Store you'd like buyers to visit.

In addition to your Store's home page, you can include links to these parts of your Store to
become eligible for the credit:
o The item page of one of your Store Inventory items
o Your About the Seller page (your About Me page)
o A Store category within your Store
o A search results page within your Store, based on keywords you've specified
o A custom page you have created in your Store
Important: You must include a referring ID at the end of the URL that you send to prospective buyers. See Step # 3 below.

The area of your Store that you want buyers to visit should depend on what you think will be most effective. For example, if you know that buyers are particularly interested in one of your Store categories, you may want to promote that category and enable them to access the category page directly from an outside link.
2. Obtain the Web address (URL) for the part of your Store that you'd like buyers to visit.

The URL of your Store's main page is based on your Store's name:

http://stores.ebay.com/yourstorename

To obtain the URL for other parts of your Store, go to that part of your Store in your Web browser. Copy or write down the URL that appears in your Web browser's address box.
3. Add a special referral code to the end of the URL you've obtained. The code is ?refid=store or &refid=store, depending on the area in your Store that you want to link.

When a potential buyer clicks the link you've created, the referral code in the URL will tell eBay's system that the buyer is entering your Store because of your promotion. If you do not include the referral code in your link, eBay will be unable to give you a Store Referral Credit, even if a sale meets all of the other requirements.

Here are some examples of how Store URLs with referral codes would look (referral code shown in bold):
o Your Store's home page
Referral code: ?refid=store
Examples:
http://stores.ebay.com/yourstorename?refid=store
http://www.ebaystores.com/yourstorename?refid=store
o The item page of one of your Store Inventory items
Referral code: ?refid=store
Example:
http://cgi.ebay.com/Name-Of-Item_W0QQitemZ4560088038QQcategoryZ378QQtcZphotoQQcmdZViewItem?refid=store
o Your About the Seller page (your About Me page)
Referral code: &refid=store
Example:
http://cgi3.ebay.com/ws2/eBayISAPI.dll?ViewUserPage&userid= yourUserID&refid=store
o A Store category within your Store
Referral code: ?refid=store
Example:
http://stores.ebay.com/yourstorename_W0QQdptZ0QQsclZallQQtZkm?refid=store

Note: When adding a referral code, if a URL already has a "?", use "&" before "refid=store". Otherwise, use "?" before "refid=store". Also note that the referral code may not appear in the buyer's browser after clicking the link that included it. This is normal, and eBay can still track the visit for any eligible purchases.
4. Use the URL to create a link on a Web site outside of eBay.

Any Web site that does not have ebay.com in its URL is considered outside of eBay. For example, you could create a link on your own personal Web site:

Shop at my eBay Store!

The URL for the link would be: http://stores.ebay.com/yourstorename?refid=store
Promoting your Store in printed materials and in emails
If you promote your eBay Store in printed materials, such as business cards, packing slips, or printed advertisements, continue to show the URL of your Store's main page (www.stores.ebay.com/yourstorename).
Email communications with buyers are another great way to promote your Store and earn the Store Referral Credit. Follow the instructions above for promoting your Store on Web sites, including a link to your Store with the referring ID code in the URL you send to prospective buyers. (e.g. http://stores.ebay.com/yourstorename?refid=store).
Note: You will only receive the credit if buyers type your storefront URL in their Web browser. Typed URLs to other pages in your Store or listings, will not qualify for the credit. You do not need to add the referral code described above. eBay's system automatically detects when this happens and interprets the buyer as coming from your off-eBay promotion, thus making you eligible for the Store Referral Credit. If buyers click a bookmark to your Store that they've saved in their Web browser, you will be eligible for the credit.

澳洲EBAY(www.ebay.com.au)新的收费政策

澳洲EBAY在2009年7月10日宣布一系列新的收费政策，其中包括上传费/上架费（Inserton Fees），最终交易费(Final value fees)，图片费(Gallery Fees)，以及搜索排名规则。

新的收费政策将于2009年9月10日实施，在此之前EBAY开了一些Workshops来解读这些政策和卖家的疑问，以下为这两个的链接：
Store Packages and Fees，Undertsanding 'Best Match'

在新的收费政策中，上传费（Inserton Fees），最终交易费(Final value fees)都有按照订阅的店铺等级来收，具体可查看以下的链接： fees 卖家也可以下载EBAY方面的费用计算器（EXCEL表），来计算相关的费用，下载链接：eBay Fee Rebalancing Calculator

亮点: Gallery终于免费了,

在实行新的收费政策后，大部分的卖家的费用将会减少,特别是在线产品多的卖家.

对卖家的影响:
1. 对于在澳大利亚注册的卖家,特别是在线产品多的卖家, 这些卖家将会大量地上传BIN的产品,在线量将大幅增加,
2. 小卖家有影响较小, 虽然BIN的上传费的减少了,但是最终的成交费升到了7.90%
3. 产品的价格低的卖家, 这部分卖家费用的减少不会很明显

个人认为：
1. 如果你要上传很多产品，建议升为最高级的Anchored,可大幅减少费用，并增加在线产品的数量
2. 将store的产品转为一口价（buy it now: BIN）,
3. 当然是全部产品都加上gallery，因为变为免费了，以前BIN的为0.59澳元的.
4. 将一口价的产品全部增加数量,以累积销售记录,提高排名;
5. 做更多的title及关键字(keyword),

Social media marketing

Are you going to boost your sale via Social media marketing? The so called "社会化媒体" in China. Such as Facebook, Twitter, Myspace and so on. There are thousands people on it. They are a large potential market. How to drive these people to your web site and turn the traffic into money? It is a big questions for all of us.

ebay要收取的费用

ebay要收那些费用呢？ebay不像淘宝一切都是免费的，在ebay这个平台上进行交易要付一定的费用，具体如：
1. 上传费,也叫上架费,insertion fee,这项费用是所有在ebay出售的产品都要收取的,具体按不同的价格,上传的方式来收;
2. 最终的成交费,final value fee是ebay收取的佣金,只有你的产品卖出去了才会收,按照产品的单价所在范围和上传的方式收取一定的比例. 一般来说store形式的最终的成交费会比fix price和auction的高,
3. ebay的铺租,你要开一个store就要交铺租了,按照你的店铺的等级来收.
4. gallery fee, 指的是在搜索结果中看到的图片的费用,并不是产品描述里的图片,不过现在有很多个站点都免费提供了.
5. 多张图片的费用,指的是产品描述里的,如果你用html来生成产品描述就不用为这项费用担心了,
6.定时上传费,schedule 比如说你那天没能时间上传产品,你就要设定时上传了,这项功能ebay有提供,但是在一些国家是要收费的,不过你可以找一些第三方的工具来定时上传,很多第三方工具的定时上传是免费的,一定要找通过ebay认证的哦
7. 副标题费,subtitle, 如果你的产品的标题不能很好地说明你的产品,而且你觉得有必要增加一定的说明,你可以采用副标题,不过要记住的是,副标题里的内容并不能当为关键字来被搜索,
8. 多个目录费用,如果你的产品要同时出现来两个或以上的ebay 目录下,这个功能也是要收费的.
9. 产品推广方面的费用,包括粗体,大;图片,放到第一位等等其他的推广功能都要收费;
10.图片管家的费用,会根据租用的空间大小来收费,不过你另一个地方放图片,不要放在ebay就可以了.

eBay AdCommerce 一个类似adwords的工具

最近发现ebay有一个叫：eBay AdCommerce的功能，说是新功能其实和google 的adwords很相似，不同的是，eBay AdCommerce针对是只是ebay的几个站点：US, German, UK, Australian, Canadian, French and Italian sites. 只对ebay里的以上站点有效，并不相google adwords对速个goole的搜索引擎都有效，毕竟ebay没google那么强呀。以下是这个功能的的网址：www.adcommerce.com 目前只发现UK有。

主要的功能：
一；根据设定的目录或关键字来增加销售机会；
二；监视或优化你的广告；
三；是关每次点击来收费；

看了以上的功能是不是觉得有google的点击付费广告很相似的，确实是很相似呀。

如何工作？
1。利用提供的广告生成工具，选择相关的目录或关键字，制作，修改你的广告
2。利用实时的广告统计信息优化你的广告系列
3。当别人点击你的广告时才收钱，还可以设定点击的出价，预算等。
4。在一定的ebay搜索结果下，或目录下显示，是以sponsored results的型式显示，点击就会链你的ebay店铺。
5。根据你的最大的CPC来定出现的机率，出现并不收钱，只有点击了才收钱。（这个有点像overture的广告）

以前也可以看到搜索结果下有sponsored results，但这些sponsored link都不是ebay的店铺，都是网站。

如果可以推广到其他ebay附属的网站，那么推广的机会就大很多。

ebay的销售和信用值(feedback)

曾经有位朋友问我如何才能快速提高淘宝的信用值，因为她说在淘宝，如何信用值没达到钻石那就没什么人来买的。那真的麻烦了，要达到钻石等级要卖多少东西呀？ 听说过很多淘宝可以刷信用值的新闻，那要是这样的吧，个个都是皇冠卖家了，那些信用值的可信度就会大大降低了。

说回ebay吧，ebay也可以刷信用值吧。不过这样要花费不少的金钱成本。第一，因为ebay产品的上架要钱呀，就算你放个最低0。99的要也上架费呀；
第二，ebay的注册挺难的，要找这么多个帐号要买你的东西也难呀；
第三，成交后，ebay要收一定的佣金呀。

刚开始的时候，由于是新卖家，别人就会不怎么信任你。所以要慢慢来。
下面有几条建议：
一，卖热卖又便宜的东西，这些东西要需求量大，成本低；
二，设计个好的店铺首页，
三，详细又简单的发货流程，这样你的客户就可以一目了然，大概可以估算到多久可以拿到货；
四，产品的template 模板里要写要详细的保障条款，售后条款，包括产品保修多久，怎么样退款，怎么样换货，怎么样退款，退款退多少等等。
五，写个好的个人简介，这样才可以让客户了解你，从而相信你，可以建个about us 的页面。
六，ebay里也有博客的，就是eBay My World，里面可以介绍一个你的产品呀，宣布一消息呀等等，eBay My World里还可列出一些你正在出售的产品，也算是一个推广的机会吧；
七，写ebay 里guide 指引，写和自己的产品相关的，专业一点的。例如：怎么使用相关的产品，怎么保养好，要注意些什么的。这些指引都会被别人看到，而且还会列出几个你的产品，也是一种免费推广的手段。

重要是的让客户了解你的产品，了解你的店铺，了解你的发货流程和售后服务。

关于我在百度上“ebay销售和paypal的详细解答”的回答

那时候有点空闲，发觉自己还没有怎么弄过百度的知道，于是就在百度上狂找力所能及的问题来回答，赚一下百度知道的积分，呵呵，现在想起来觉得像个孩子似的。在知道里的“ebay销售和paypal的详细解答”这个回答中留下了自己的邮箱地址，后来发现有不少人发邮件来问我相关的问题，我都一一回复了，虽然觉得不能解决他们的问题。

但是后来在google和百度上搜索一下自己的邮箱名，看下自己出不出名，或有没能留下什么证据。这个晕了，发现自己的在baidu知道里的回答被人COPY，当做自己的用了。

发下的链接可以看到最原始的回答：
http://zhidao.baidu.com/question/47114898.html

因为我把邮箱名留在文章的中间，估计COPY的人都没怎么留意，所以搞得GOOGLE里的搜索结果越来越多。。。

其实，回头想想这样的情况在国内还是十分十分普遍的，想当年的毕业论文也是这样得来的。呵呵。

不过，也得做些善后工作吧。自己加工一下也好吧。

再想到更大的方面，国内的知识产权，版权和著作权的保护虽说越来越好，但还是远远不够呀。

看来以后在网上做什么东西，都得小心小心再小心呀。要不给人肉搜索出来就惨了。

网站优化(seo)/网络营销的一些工具

近来看一本有关网络营销的书，觉得里面的一些工具有用，但自己又怕到时用到又找不到，所以只有用一片博客来保存，到时要用就打开博客就可以了；
查看google网站优化工具细节：
www.google.com/websiteoptimizer

Google AdWords： 关键字工具
https://adwords.google.cn/select/KeywordToolExternal

https://adwords.google.com/select/KeywordToolExternal

Google AdWords 点击量估算工具
https://adwords.google.cn/select/TrafficEstimatorSandbox

Google AdWords 趋势
www.google.com/trends

雅虎风向标：
http://cn.buzz.yahoo.com/

网站具体信息：
http://whois.domaintools.com/

社会化书签收录：
美味书签：http://delicious.com/
天天书签：http://www.365.key.com
Google书签：http://www.google.com/bookmarks/
百度收藏：http://cang.baidu.com/
QQ书签：http://shuqian.qq.com

查反向链接：在Google使用link:指令
雅虎site explorer: http://siteexplorer.search.yahoo.com/

网站访问来源：
Google Adplanner: http://www.google.com/adplanner

Compete数据：www.compete.cm

Alexa排名

网民网上购物特征报告：
www.cnnic.cn/html/Dir/2008/07/23/5233.thm

网站第三方资质认证：
BBB(Better Business Bureaus): www.bbb.org/
HackerSafe: www.scanalert.com
TrustE: www.truste.com

检查网站所在IP地址上有那些网站：
www.domaintools.com/reverse-ip/

利用ebay给卖家上传产品的优惠，扩大销售

熟悉ebay的人卖家都知道，ebay每隔一段时间都会给卖家上传产品的优惠，这优惠种类多，但是主要有以下几种：
1. 免上架费（zero insertion fees）
2. 只收取一半的上架费（half insertion fees）
3. 一半的成交费（half final value fee）

但是这些优惠都是有一定的条件的，例如：只有0.99起拍的产品才能享受；当地注册的卖家才能享受，使用paypal作为收款方式的一种（当然现在全部都要选paypal作为收款方式，前是的收费方式是多样的，以前有银行转帐，支票，money order等等）

各个国家的优惠的机会是不同的，据我所知，美国优惠的机会最多，澳大利亚，法国等其他国家的ebay会少好多，有时三个，甚至半年才有一次。

好了，这些条件都可以在ebay上的新闻里看到，所以大家可以每天都关注社区里的新闻才行，万一错过了，那就亏大了，呵。

那么，如何利用好这些难得的机会呢。
首先，要看自己是否符合条件；很多情况下ebay的跨国卖家都会不符合条件的。因为这些优惠是对特定的ebay站点提供的。比如说：美国ebay有一口价(fix price)半价上架的机会，那么要就看清楚是只针对用美国地址注册的卖家，还是卖到国家的卖家了。

第二，优惠的时间，不要没开始就上传产品，或者已经过了优惠的时间了还大量上传，那些就亏了。

第三，那些项目是免费，那些是收费的，比如说免上架费（insertion fee），但是图片(gallery)的费用还是要收的，那么你就可以不要都选gallery，大量地上传，能上架多少就多，但是要注意一个完全相同的标题(title)的在线产品数量是有限制的，最多只能是20条。

对于那些没能参加优惠的卖家怎么办呢？当然是在这段时间调整你的上传略拉。

终于开博客拉

终于开博客了，以前都注册过不少博客，但是很少会进去写点东西。不知怎么的，不想写。可能是文笔太差了，或无话可说吧，真的无语。。。

这个博客应该会更新的比较多吧。

欢迎各位兄弟姐妹，叔叔阿姨，大伯大审，爷爷姥姥常来坐坐哦。

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