ebay Best Match

Best Match:
Criteria - Buy It Now
1. Relevance
- Recent Sales
- Listing title keywords
- Item specifics & accurate categorisation
2. Value
- Item price
- Postage cost
3. Good Service
- DSRs
4. Trusted Sellers
- Item not Received disputes
- SNADs

Criteria - Auctions
1. Time Ending
- Ending Soonest
2. Value
- Postage cost
3. Good Service
- DSRs
4. Trusted Sellers
- Item not Received disputes
- SNADs

A buyer does a search - all items, both BIN and auction are run through the relevant criteria. The results are then intermingled.

Tips for sellers:
- Choose the right format for your item
- Create accurate listings, including keywords in title, item specifics etc
- Offer competitive prices and reasonable postage costs
- Specify postage cost to set buyer expectactions up front
- List multiple quantities in BIN format
- Understand and make use of the Choice policy
- Add quantity to an existing listing and use relist function rather than new listings
- Invest in customer service
- Adopt these tips early and give Best Match time to settle in

Criteria Importance for Best Match:
=1. Good Service/ Trusted Sellers
=1. Auction - time ending/BIN - Recent Sales