成交后获得Buyer电话号码的几种方法

　最近一直在思考这个问题，同时上次的Webniar时候，一位卖家朋友也提到过．仔细想想，确实对我们影响较大，就研究了一下，写出来一些目前可行的方案给到大家，希望能够有帮助！


问题：

* 交易成功之后，Seller在成交信以及Transaction Order Details里面看不到Buyer的联系电话


结果：

* 1.
发货的时候，因为没有填写电话而导致了一些投递失败或延误，由此引发纠纷
* 2.
当eBay新的买家申诉流程上线之后，有些买家对于发过去的邮件从来不回．或卖家非常希望通过电话与买家直接沟通从而达成协议，很好的解决问题


现状：

*


eBay全球网站的用户隐私保护条款都是禁止将客户的信息随便透露给其他用户的．
* 根据EU的公民隐私保护条款，eBay欧洲几个国家如DE\FR\IT是完全禁止在客户同意之前通过任何方式透露其联系电话的．


方案1：

* l
如果Buyer是来自于US\UK\AU，成交后无法看到Buyer的联系电话，可以直接透过以下功能来获得其注册信息中的电话号码：
* n
进入到Advanced Search>Find contact information
* n
输入Buyer ID和与之交易的Item number
* n
提交系统查询
* n
eBay系统会自动生成一封邮件包含双方的详细注册信息（包含电话号码），然后发到Seller和Buyer的注册邮箱
* 1.
美国快速入口：

http://shop.ebay.com/ebayadvsearch/_W0QQ_sofindtypeZ9?&_in_kw=1&_sacat=See-All-Categories&_ftrt=901&_ftrv=1&_sadis=200&_fpos=Zip%20code&_sargn=-1&_salic=1&_saact=1&LH_SALE_CURRENCY=0&_saslop=1&_sop=12&_dmd=1&_ipg=50


* 2.
英国快速入口：

http://shop.ebay.co.uk/ebayadvsearch/_W0QQ_sofindtypeZ9?&_in_kw=1&_sacat=See-All-Categories&_ftrt=901&_ftrv=1&_sadis=200&_fpos=Postcode&_sargn=-1&_salic=3&_saact=3&LH_SALE_CURRENCY=0&_saslop=1&_saslt=2&_sop=12&_dmd=1&_ipg=50


* 3.
澳洲快速入口：

http://shop.ebay.com.au/ebayadvsearch/_W0QQ_sofindtypeZ9

但是如果buyer是来自EU一些来自Privacy policy非常严格的国家，此功能是无法查询的，因为受当地法律保护，eBay也是遵循法律要求的．所以这种情况下我们有两个小建议：


* n在上货的时候主动添加Checkout Instruction,　例如：Kindly reminder: Please attach your cell-phone number here for fast delivery……, 操作界面就在上货流程Return Policy下面，这个提示会出现在Buyer点了付款，在转到PayPal界面的前一步，很容易看到．如图：




* n在商品描述中添加相关的提醒并highlight，让买家知道电话号码对于一笔交易的顺利和快速完成非常有帮助．




* n成交之后，发邮件再去要电话号码，对于DE的buyer，如果前两个方法都没有获得他们主动给的电话，就只能专门发邮件过去要．当然语言还是要写的委婉一些，以帮助交易的顺利为目的．

物品搜索排序相关更新对照表(best match)

新Best Match(Best Match2.0)将于9月底10月初在美国、英国、德国上线；此外，目前使用的Best Match（Best Match1.0）也已经在澳大利亚、法国、加拿大、站点上线。以下为大家汇总了美国、英国、德国、澳大利亚、法国、加拿大、意/西/波/荷关于一口价物品Best Match考量因素以及店铺物品的变化。


*Impression Rate取代单纯的“最近销售量”，将作为衡量一口价物品质量的主要标准。

Impression: 物品出现在搜索页面的次数

Impression Rate=最近销售量 / Impression



例如：A物品有100次Impression并成交了10笔；B物品有1000次Impression并成交了10笔。那么A物品会比B物品有更高的排序。

how DSR rates of 1s or 2s are calculated

* From 1st October 2009 all eBay sellers (including PowerSellers) will need to keep their number of transactions with DSRs of 1 and 2 for item description below 3%. For communication, dispatch time, and P&P charges we’ll be looking for no more than 4% of transactions with DSRs of 1 and 2.

* If a seller’s rate of 1s and 2s goes over these maximums they’ll get lowered placements in searches and may even face limits on selling activity until their ratings improve.

We want to continue encouraging all our sellers to improve their ratings – so throughout 2010 we’ll be raising the bar on the minimum standards of service and quality that sellers are expected to reach.

eBay卖家评级新标准对照表

注意：高交易量用户(过去3个月与美国买家的交易量大于400)计算过去3个月来自美国买家的低分DSR比例；其他用户计算过去12个月来自美国买家的低分DSR个数

ebay Best Match

Best Match:
Criteria - Buy It Now
1. Relevance
- Recent Sales
- Listing title keywords
- Item specifics & accurate categorisation
2. Value
- Item price
- Postage cost
3. Good Service
- DSRs
4. Trusted Sellers
- Item not Received disputes
- SNADs

Criteria - Auctions
1. Time Ending
- Ending Soonest
2. Value
- Postage cost
3. Good Service
- DSRs
4. Trusted Sellers
- Item not Received disputes
- SNADs

A buyer does a search - all items, both BIN and auction are run through the relevant criteria. The results are then intermingled.

Tips for sellers:
- Choose the right format for your item
- Create accurate listings, including keywords in title, item specifics etc
- Offer competitive prices and reasonable postage costs
- Specify postage cost to set buyer expectactions up front
- List multiple quantities in BIN format
- Understand and make use of the Choice policy
- Add quantity to an existing listing and use relist function rather than new listings
- Invest in customer service
- Adopt these tips early and give Best Match time to settle in

Criteria Importance for Best Match:
=1. Good Service/ Trusted Sellers
=1. Auction - time ending/BIN - Recent Sales

Reasons for not receiving a Store Referral Credit

1. The item sold was not in Store Inventory format. Items with other formats appear in your Store, but they do not qualify for the Store Referral Credit.

2. The buyer originally went to your Store or Store Inventory item from a location within eBay (such as from one of your auction-style listings) rather than from outside of eBay.

3. The buyer may have come to your Store from a link you posted on an off-eBay Web site or from an email. However, you did not include the referral code (?refid=store or &refid=store, depending on which part of your Store you linked to) in the URL of the link. When you place links on other Web sites, including the referral code is necessary to signal eBay's system that the buyer came from your promotion.

4. The buyer shut down his Web browser and started it again before purchasing your item. This may have canceled eBay's ability to track that the buyer came from an off-eBay promotion.

5. The buyer's Web browser settings do not allow cookies, which are small text files Web sites place on a buyer's computer to store information. eBay's system needs to place a temporary cookie on a buyer's computer to track that he came from an off-eBay promotion.

Credit for multiple item listings
You get a Store Referral Credit for each qualifying item, but this will appear as a single line ("Store Referral Credit") in your monthly invoice.

Where Store Referral Credits appear on your monthly invoice

The credit will appear as a "Store Referral Credit" in your monthly invoice, just below the "Final Value Fee" line for the item. You can also check your most recent account activity by selecting the Accounts tab of your My eBay page and clicking the "View account status" link. As soon as a buyer purchases a qualifying item, the Final Value Fee and Store Referral Credit for the item appear in the list of your most recent account activities.

Store Referral Credit requirements:

To qualify for the credit, a sale must meet all of these conditions:

1. The buyer must go to your eBay Store directly from a location outside of eBay
For Web sites, "outside of eBay" means that ebay.com does not appear in the URL.

You can direct buyers to any of the following parts of your Store:
o Your Store's main page
o Your About Me page
o Your internal search page
o A Store category page within your Store
o A search results page within your Store, based on keywords you've set
o A custom or landing page you have created within your Store

2. The buyer must go to your Store because of your promotion outside of eBay
eBay's system interprets any of the following events as caused by your off-eBay promotion:
o Buyers type in the Web address (URL) to your Store in their Web browser.
o Buyers click a saved bookmark to your Store in their Web browser.
o Buyers click a link to your Store that you've placed on another Web site or in an email. To notify eBay's system that your link led the buyer to your Store, you must add a referral code to the end of the URL (?refid=store or &refid=store, depending on which part of your Store you direct buyers to).

3. The buyer's Web browser must accept cookies

4. The buyer must purchase the item during the same Web browser session used to enter your Store

5. The item sold must be in Store Inventory format

6. Emailed links to buyers qualify for credit if there is a referring ID in the URL that you send to a prospective buyer