Best Match:
Criteria - Buy It Now
1. Relevance
- Recent Sales
- Listing title keywords
- Item specifics & accurate categorisation
2. Value
- Item price
- Postage cost
3. Good Service
- DSRs
4. Trusted Sellers
- Item not Received disputes
- SNADs
Criteria - Auctions
1. Time Ending
- Ending Soonest
2. Value
- Postage cost
3. Good Service
- DSRs
4. Trusted Sellers
- Item not Received disputes
- SNADs
A buyer does a search - all items, both BIN and auction are run through the relevant criteria. The results are then intermingled.
Tips for sellers:
- Choose the right format for your item
- Create accurate listings, including keywords in title, item specifics etc
- Offer competitive prices and reasonable postage costs
- Specify postage cost to set buyer expectactions up front
- List multiple quantities in BIN format
- Understand and make use of the Choice policy
- Add quantity to an existing listing and use relist function rather than new listings
- Invest in customer service
- Adopt these tips early and give Best Match time to settle in
Criteria Importance for Best Match:
=1. Good Service/ Trusted Sellers
=1. Auction - time ending/BIN - Recent Sales
2009年8月27日星期四
2009年8月25日星期二
Reasons for not receiving a Store Referral Credit
1. The item sold was not in Store Inventory format. Items with other formats appear in your Store, but they do not qualify for the Store Referral Credit.
2. The buyer originally went to your Store or Store Inventory item from a location within eBay (such as from one of your auction-style listings) rather than from outside of eBay.
3. The buyer may have come to your Store from a link you posted on an off-eBay Web site or from an email. However, you did not include the referral code (?refid=store or &refid=store, depending on which part of your Store you linked to) in the URL of the link. When you place links on other Web sites, including the referral code is necessary to signal eBay's system that the buyer came from your promotion.
4. The buyer shut down his Web browser and started it again before purchasing your item. This may have canceled eBay's ability to track that the buyer came from an off-eBay promotion.
5. The buyer's Web browser settings do not allow cookies, which are small text files Web sites place on a buyer's computer to store information. eBay's system needs to place a temporary cookie on a buyer's computer to track that he came from an off-eBay promotion.
Credit for multiple item listings
You get a Store Referral Credit for each qualifying item, but this will appear as a single line ("Store Referral Credit") in your monthly invoice.
Where Store Referral Credits appear on your monthly invoice
The credit will appear as a "Store Referral Credit" in your monthly invoice, just below the "Final Value Fee" line for the item. You can also check your most recent account activity by selecting the Accounts tab of your My eBay page and clicking the "View account status" link. As soon as a buyer purchases a qualifying item, the Final Value Fee and Store Referral Credit for the item appear in the list of your most recent account activities.
2. The buyer originally went to your Store or Store Inventory item from a location within eBay (such as from one of your auction-style listings) rather than from outside of eBay.
3. The buyer may have come to your Store from a link you posted on an off-eBay Web site or from an email. However, you did not include the referral code (?refid=store or &refid=store, depending on which part of your Store you linked to) in the URL of the link. When you place links on other Web sites, including the referral code is necessary to signal eBay's system that the buyer came from your promotion.
4. The buyer shut down his Web browser and started it again before purchasing your item. This may have canceled eBay's ability to track that the buyer came from an off-eBay promotion.
5. The buyer's Web browser settings do not allow cookies, which are small text files Web sites place on a buyer's computer to store information. eBay's system needs to place a temporary cookie on a buyer's computer to track that he came from an off-eBay promotion.
Credit for multiple item listings
You get a Store Referral Credit for each qualifying item, but this will appear as a single line ("Store Referral Credit") in your monthly invoice.
Where Store Referral Credits appear on your monthly invoice
The credit will appear as a "Store Referral Credit" in your monthly invoice, just below the "Final Value Fee" line for the item. You can also check your most recent account activity by selecting the Accounts tab of your My eBay page and clicking the "View account status" link. As soon as a buyer purchases a qualifying item, the Final Value Fee and Store Referral Credit for the item appear in the list of your most recent account activities.
Store Referral Credit requirements:
To qualify for the credit, a sale must meet all of these conditions:
1. The buyer must go to your eBay Store directly from a location outside of eBay
For Web sites, "outside of eBay" means that ebay.com does not appear in the URL.
You can direct buyers to any of the following parts of your Store:
o Your Store's main page
o Your About Me page
o Your internal search page
o A Store category page within your Store
o A search results page within your Store, based on keywords you've set
o A custom or landing page you have created within your Store
2. The buyer must go to your Store because of your promotion outside of eBay
eBay's system interprets any of the following events as caused by your off-eBay promotion:
o Buyers type in the Web address (URL) to your Store in their Web browser.
o Buyers click a saved bookmark to your Store in their Web browser.
o Buyers click a link to your Store that you've placed on another Web site or in an email. To notify eBay's system that your link led the buyer to your Store, you must add a referral code to the end of the URL (?refid=store or &refid=store, depending on which part of your Store you direct buyers to).
3. The buyer's Web browser must accept cookies
4. The buyer must purchase the item during the same Web browser session used to enter your Store
5. The item sold must be in Store Inventory format
6. Emailed links to buyers qualify for credit if there is a referring ID in the URL that you send to a prospective buyer
1. The buyer must go to your eBay Store directly from a location outside of eBay
For Web sites, "outside of eBay" means that ebay.com does not appear in the URL.
You can direct buyers to any of the following parts of your Store:
o Your Store's main page
o Your About Me page
o Your internal search page
o A Store category page within your Store
o A search results page within your Store, based on keywords you've set
o A custom or landing page you have created within your Store
2. The buyer must go to your Store because of your promotion outside of eBay
eBay's system interprets any of the following events as caused by your off-eBay promotion:
o Buyers type in the Web address (URL) to your Store in their Web browser.
o Buyers click a saved bookmark to your Store in their Web browser.
o Buyers click a link to your Store that you've placed on another Web site or in an email. To notify eBay's system that your link led the buyer to your Store, you must add a referral code to the end of the URL (?refid=store or &refid=store, depending on which part of your Store you direct buyers to).
3. The buyer's Web browser must accept cookies
4. The buyer must purchase the item during the same Web browser session used to enter your Store
5. The item sold must be in Store Inventory format
6. Emailed links to buyers qualify for credit if there is a referring ID in the URL that you send to a prospective buyer
Qualifying for Store Referral Credit
Remember, all of the following conditions must be met to qualify for the credit:
• The buyer must enter your eBay Store or go to one of your Store Inventory listings directly from a location outside of eBay.
• The buyer must go to your Store because of your promotion.
• The buyer's Web browser must accept "cookies."
• The buyer must purchase the item during the same Web browser session used to enter your Store.
• The item sold must be in Store Inventory format.
The Store Referral Credit is a credit that Store sellers are eligible to receive when they successfully drive buyers to their eBay Store directly from a location outside of eBay. With Store Referral Credit, eBay will give you a 75% credit on your Final Value Fees when your marketing efforts generate sales of your Store Inventory format listings.
• The buyer must enter your eBay Store or go to one of your Store Inventory listings directly from a location outside of eBay.
• The buyer must go to your Store because of your promotion.
• The buyer's Web browser must accept "cookies."
• The buyer must purchase the item during the same Web browser session used to enter your Store.
• The item sold must be in Store Inventory format.
The Store Referral Credit is a credit that Store sellers are eligible to receive when they successfully drive buyers to their eBay Store directly from a location outside of eBay. With Store Referral Credit, eBay will give you a 75% credit on your Final Value Fees when your marketing efforts generate sales of your Store Inventory format listings.
Qualifying for the Store referral credit
Qualifying for the Store referral credit for USA Eebay and Canada Ebay
Some time ago, I suddently find a good thing for store ebay seller in USA and Canada, it is called : Qualifying for the Store referral credit, with this store format listings can save up to 75% of the standard Final Value Fee.
Ebay encourage seller to Promoting your Store on the Web.
To direct buyers to your Store by creating links on Web pages outside of eBay:
1. Decide which part of your Store you'd like buyers to visit.
In addition to your Store's home page, you can include links to these parts of your Store to
become eligible for the credit:
o The item page of one of your Store Inventory items
o Your About the Seller page (your About Me page)
o A Store category within your Store
o A search results page within your Store, based on keywords you've specified
o A custom page you have created in your Store
Important: You must include a referring ID at the end of the URL that you send to prospective buyers. See Step # 3 below.
The area of your Store that you want buyers to visit should depend on what you think will be most effective. For example, if you know that buyers are particularly interested in one of your Store categories, you may want to promote that category and enable them to access the category page directly from an outside link.
2. Obtain the Web address (URL) for the part of your Store that you'd like buyers to visit.
The URL of your Store's main page is based on your Store's name:
http://stores.ebay.com/yourstorename
To obtain the URL for other parts of your Store, go to that part of your Store in your Web browser. Copy or write down the URL that appears in your Web browser's address box.
3. Add a special referral code to the end of the URL you've obtained. The code is ?refid=store or &refid=store, depending on the area in your Store that you want to link.
When a potential buyer clicks the link you've created, the referral code in the URL will tell eBay's system that the buyer is entering your Store because of your promotion. If you do not include the referral code in your link, eBay will be unable to give you a Store Referral Credit, even if a sale meets all of the other requirements.
Here are some examples of how Store URLs with referral codes would look (referral code shown in bold):
o Your Store's home page
Referral code: ?refid=store
Examples:
http://stores.ebay.com/yourstorename?refid=store
http://www.ebaystores.com/yourstorename?refid=store
o The item page of one of your Store Inventory items
Referral code: ?refid=store
Example:
http://cgi.ebay.com/Name-Of-Item_W0QQitemZ4560088038QQcategoryZ378QQtcZphotoQQcmdZViewItem?refid=store
o Your About the Seller page (your About Me page)
Referral code: &refid=store
Example:
http://cgi3.ebay.com/ws2/eBayISAPI.dll?ViewUserPage&userid= yourUserID&refid=store
o A Store category within your Store
Referral code: ?refid=store
Example:
http://stores.ebay.com/yourstorename_W0QQdptZ0QQsclZallQQtZkm?refid=store
Note: When adding a referral code, if a URL already has a "?", use "&" before "refid=store". Otherwise, use "?" before "refid=store". Also note that the referral code may not appear in the buyer's browser after clicking the link that included it. This is normal, and eBay can still track the visit for any eligible purchases.
4. Use the URL to create a link on a Web site outside of eBay.
Any Web site that does not have ebay.com in its URL is considered outside of eBay. For example, you could create a link on your own personal Web site:
Shop at my eBay Store!
The URL for the link would be: http://stores.ebay.com/yourstorename?refid=store
Promoting your Store in printed materials and in emails
If you promote your eBay Store in printed materials, such as business cards, packing slips, or printed advertisements, continue to show the URL of your Store's main page (www.stores.ebay.com/yourstorename).
Email communications with buyers are another great way to promote your Store and earn the Store Referral Credit. Follow the instructions above for promoting your Store on Web sites, including a link to your Store with the referring ID code in the URL you send to prospective buyers. (e.g. http://stores.ebay.com/yourstorename?refid=store).
Note: You will only receive the credit if buyers type your storefront URL in their Web browser. Typed URLs to other pages in your Store or listings, will not qualify for the credit. You do not need to add the referral code described above. eBay's system automatically detects when this happens and interprets the buyer as coming from your off-eBay promotion, thus making you eligible for the Store Referral Credit. If buyers click a bookmark to your Store that they've saved in their Web browser, you will be eligible for the credit.
Some time ago, I suddently find a good thing for store ebay seller in USA and Canada, it is called : Qualifying for the Store referral credit, with this store format listings can save up to 75% of the standard Final Value Fee.
Ebay encourage seller to Promoting your Store on the Web.
To direct buyers to your Store by creating links on Web pages outside of eBay:
1. Decide which part of your Store you'd like buyers to visit.
In addition to your Store's home page, you can include links to these parts of your Store to
become eligible for the credit:
o The item page of one of your Store Inventory items
o Your About the Seller page (your About Me page)
o A Store category within your Store
o A search results page within your Store, based on keywords you've specified
o A custom page you have created in your Store
Important: You must include a referring ID at the end of the URL that you send to prospective buyers. See Step # 3 below.
The area of your Store that you want buyers to visit should depend on what you think will be most effective. For example, if you know that buyers are particularly interested in one of your Store categories, you may want to promote that category and enable them to access the category page directly from an outside link.
2. Obtain the Web address (URL) for the part of your Store that you'd like buyers to visit.
The URL of your Store's main page is based on your Store's name:
http://stores.ebay.com/yourstorename
To obtain the URL for other parts of your Store, go to that part of your Store in your Web browser. Copy or write down the URL that appears in your Web browser's address box.
3. Add a special referral code to the end of the URL you've obtained. The code is ?refid=store or &refid=store, depending on the area in your Store that you want to link.
When a potential buyer clicks the link you've created, the referral code in the URL will tell eBay's system that the buyer is entering your Store because of your promotion. If you do not include the referral code in your link, eBay will be unable to give you a Store Referral Credit, even if a sale meets all of the other requirements.
Here are some examples of how Store URLs with referral codes would look (referral code shown in bold):
o Your Store's home page
Referral code: ?refid=store
Examples:
http://stores.ebay.com/yourstorename?refid=store
http://www.ebaystores.com/yourstorename?refid=store
o The item page of one of your Store Inventory items
Referral code: ?refid=store
Example:
http://cgi.ebay.com/Name-Of-Item_W0QQitemZ4560088038QQcategoryZ378QQtcZphotoQQcmdZViewItem?refid=store
o Your About the Seller page (your About Me page)
Referral code: &refid=store
Example:
http://cgi3.ebay.com/ws2/eBayISAPI.dll?ViewUserPage&userid= yourUserID&refid=store
o A Store category within your Store
Referral code: ?refid=store
Example:
http://stores.ebay.com/yourstorename_W0QQdptZ0QQsclZallQQtZkm?refid=store
Note: When adding a referral code, if a URL already has a "?", use "&" before "refid=store". Otherwise, use "?" before "refid=store". Also note that the referral code may not appear in the buyer's browser after clicking the link that included it. This is normal, and eBay can still track the visit for any eligible purchases.
4. Use the URL to create a link on a Web site outside of eBay.
Any Web site that does not have ebay.com in its URL is considered outside of eBay. For example, you could create a link on your own personal Web site:
Shop at my eBay Store!
The URL for the link would be: http://stores.ebay.com/yourstorename?refid=store
Promoting your Store in printed materials and in emails
If you promote your eBay Store in printed materials, such as business cards, packing slips, or printed advertisements, continue to show the URL of your Store's main page (www.stores.ebay.com/yourstorename).
Email communications with buyers are another great way to promote your Store and earn the Store Referral Credit. Follow the instructions above for promoting your Store on Web sites, including a link to your Store with the referring ID code in the URL you send to prospective buyers. (e.g. http://stores.ebay.com/yourstorename?refid=store).
Note: You will only receive the credit if buyers type your storefront URL in their Web browser. Typed URLs to other pages in your Store or listings, will not qualify for the credit. You do not need to add the referral code described above. eBay's system automatically detects when this happens and interprets the buyer as coming from your off-eBay promotion, thus making you eligible for the Store Referral Credit. If buyers click a bookmark to your Store that they've saved in their Web browser, you will be eligible for the credit.
2009年8月18日星期二
澳洲EBAY(www.ebay.com.au)新的收费政策
澳洲EBAY在2009年7月10日宣布一系列新的收费政策，其中包括上传费/上架费（Inserton Fees），最终交易费(Final value fees)，图片费(Gallery Fees)，以及搜索排名规则。
新的收费政策将于2009年9月10日实施，在此之前EBAY开了一些Workshops来解读这些政策和卖家的疑问，以下为这两个的链接：
Store Packages and Fees，Undertsanding 'Best Match'
在新的收费政策中，上传费（Inserton Fees），最终交易费(Final value fees)都有按照订阅的店铺等级来收，具体可查看以下的链接： fees 卖家也可以下载EBAY方面的费用计算器（EXCEL表），来计算相关的费用，下载链接：eBay Fee Rebalancing Calculator
亮点: Gallery终于免费了,
在实行新的收费政策后，大部分的卖家的费用将会减少,特别是在线产品多的卖家.
对卖家的影响:
1. 对于在澳大利亚注册的卖家,特别是在线产品多的卖家, 这些卖家将会大量地上传BIN的产品,在线量将大幅增加,
2. 小卖家有影响较小, 虽然BIN的上传费的减少了,但是最终的成交费升到了7.90%
3. 产品的价格低的卖家, 这部分卖家费用的减少不会很明显
个人认为：
1. 如果你要上传很多产品，建议升为最高级的Anchored,可大幅减少费用，并增加在线产品的数量
2. 将store的产品转为一口价（buy it now: BIN）,
3. 当然是全部产品都加上gallery，因为变为免费了，以前BIN的为0.59澳元的.
4. 将一口价的产品全部增加数量,以累积销售记录,提高排名;
5. 做更多的title及关键字(keyword),
新的收费政策将于2009年9月10日实施，在此之前EBAY开了一些Workshops来解读这些政策和卖家的疑问，以下为这两个的链接：
Store Packages and Fees，Undertsanding 'Best Match'
在新的收费政策中，上传费（Inserton Fees），最终交易费(Final value fees)都有按照订阅的店铺等级来收，具体可查看以下的链接： fees 卖家也可以下载EBAY方面的费用计算器（EXCEL表），来计算相关的费用，下载链接：eBay Fee Rebalancing Calculator
亮点: Gallery终于免费了,
在实行新的收费政策后，大部分的卖家的费用将会减少,特别是在线产品多的卖家.
对卖家的影响:
1. 对于在澳大利亚注册的卖家,特别是在线产品多的卖家, 这些卖家将会大量地上传BIN的产品,在线量将大幅增加,
2. 小卖家有影响较小, 虽然BIN的上传费的减少了,但是最终的成交费升到了7.90%
3. 产品的价格低的卖家, 这部分卖家费用的减少不会很明显
个人认为：
1. 如果你要上传很多产品，建议升为最高级的Anchored,可大幅减少费用，并增加在线产品的数量
2. 将store的产品转为一口价（buy it now: BIN）,
3. 当然是全部产品都加上gallery，因为变为免费了，以前BIN的为0.59澳元的.
4. 将一口价的产品全部增加数量,以累积销售记录,提高排名;
5. 做更多的title及关键字(keyword),
Social media marketing
Are you going to boost your sale via Social media marketing? The so called "社会化媒体" in China. Such as Facebook, Twitter, Myspace and so on. There are thousands people on it. They are a large potential market. How to drive these people to your web site and turn the traffic into money? It is a big questions for all of us.
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